Business customers
CBD shops: developing your own clothing collection
A CBD shop has a name, atmosphere and customer base, like any specialist business. If you want to extend that identity into a T-shirt collection, start by defining what the garment should express. This project focuses on clothing design: your own branded garment range, separate from the other products sold in your shop.
Give the garment an identity of its own
Your collection might draw on typography, a character, botanical imagery or an illustration linked to your town. Choose according to your identity and what customers want to wear. The garment should remain clear and appealing outside the shop. Gather the assets used on your signage and other materials, then decide which should be kept or adapted for clothing.
Understand the difference between a logo and a collection
Printing the logo is one option, but a collection can explore artwork, proportions and colour more fully. Define a main design and where the shop name belongs. A detailed image that works on screen can become hard to read at a smaller size. The brief should specify the garments and the relative importance of artwork, name and any tagline.
Plan a focused capsule collection
Start with styles and variations you can realistically display. Every colour and size needs tracking. A focused range makes the design clear, keeps enquiries manageable and helps reveal customer preferences. List staff garments separately from retail pieces, since quantities and presentation may differ.
Give the clothing area clear product information
Present T-shirts with their sizes, styles, colours and garment-specific information. Labels and bags can carry your identity to keep the range consistent with the shop. Organise storage so a variation can be found without unfolding everything. Track sales and unfulfilled requests before immediately adding more designs.
Discuss your project with Atelier Karaïbes
We can discuss a clothing range for your shop in mainland France, the Caribbean or elsewhere in Europe. Send the shop name, town and country, brand assets, preferred garment styles and timeline. Artwork, T-shirts, labels and bags are agreed with you. The proposal specifies quantities, production and transport for your project; printing in your shop is not a requirement.
A workshop and logistics in mainland France
For your projects in France and across Europe, we have a dedicated workshop and stock storage facilities in mainland France. Your collections are prepared there and dispatched from mainland France.